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泰式按摩的“溫柔陷阱”(圖)新萬博體育

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  “在酒店訂了個泰式按摩,給我安排的按摩師是個男的,技術太好,我舒服得睡著了,還流了一小灘口水在床單上。”

  這是我在做了個正宗的泰式“馬殺雞”(ThaiMassage)后,和國內同事間互發的短信。泰國的按摩業的確是發達,無論是機場候機廳,還是商場里的門面,或者眾目睽睽下的路邊,隨處可見經營泰式按摩的地方。據一個國內同行說,采訪上屆曼谷亞太首腦會議期間,新聞中心的記者每天可以享受30分鐘正宗泰式按摩,弄得大家精神倍兒好,寫稿倍兒快。

  我們住的酒店,是在網上訂的一家家庭旅館,顧客可以提前預約泰式按摩,每小時300泰銖(折合人民幣70元)。按摩師不上門服務,到了約定時間,自會在專門的按摩室里等候。泰式按摩是從中式按摩發展而來的,但和中國傳統按摩相比要簡單直接和實用得多,因為不講究穴位,主要活動關節和筋骨。和中式按摩師婉約含蓄的手法不同,泰式按摩師的動作要大刀闊斧得多。一會兒坐在床尾給你搓揉雙足,一會兒跪在床沿給你捶捏肌肉,一會兒又站到床頭去了,用雙足給你踩壓腰背。總之是上躥下跳地很忙,但他們這一切動作并不制造噪音,于是在酒店做了兩次泰式按摩,遇見不同的按摩師,我每次都香甜大睡。

  享受了單純的泰式按摩之后,一發不可收拾,想嘗試更高檔和豐富的SPA。這個念頭引發了我在清邁最昂貴的一項單次消費——“起步價”每小時2500泰銖(折合人民幣約600元)。但這個底價基本就是個誘餌,因為在被環境和服務組合起來的“溫柔陷阱”里,新萬博體育,你十有八九會主動向更長的鐘點、更多的服務、更深的享受“投懷送抱”,輕而易舉就能消費上千人民幣。

  正是看中了其中的巨大盈利空間,去年,在泰國政局動蕩經濟下滑時,泰國政府將SPA作為重點扶持的服務產業之一。泰國現有保健SPA經營場所約600家,居亞洲第一,每年實現近150億泰銖的行業收入。泰國SPA的消費者,80%是外國人,泰國衛生部要求SPA從業人員至少懂兩門外語。

  我在酒店的很多SPA宣傳單里選擇了附近一家SPA館,入店之后,先要在前臺填一張客戶需求單,內容詳細到包括“做完SPA之后有無什么特殊約會”,等等。然后穿過精致的園林和長廊,曲徑通幽處,進入一間日式小屋。屋外套著一個露天花園,除了鳥語花香,還有樹陰遮蔽下,是全開放式的洗手間和淋浴。

  在按摩床上俯臥,透過用來呼吸的空洞,我看到的不是地板,而是一缽盈盈清水,中間荷花盛開。泰國SPA服務的細節,充滿東方婉約的美感。兩個小時后,當我起身,之前被過潑水節的人群潑得濕透的衣裳已經被烘干疊好,放在床邊,紋絲不亂,且余溫尚存。

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