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合格率提升至94新萬博體育3% 智能馬桶行業整體

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  中國消費者報訊近年來深受消費者青睞的網紅產品電子坐便器(蓋),即智能馬桶,成為熱門消費品,需求量和普及率在不斷攀升,其產品質量也備受關注。從不久前市場監管總局通報的情況來看,2018年智能坐便器產品的合格率高達94.3%,比去年高了3.1個百分點。

  據了解,上述抽查的70批次產品涉及65家企業,囊括市面上幾乎所有主流品牌。其中,九牧、恒潔、惠達、東鵬、法恩莎、日豐、安華、夢佳、帝歐、瑞爾特、便潔寶、和成、驪住、杜拉維特、科勒、松下等主流品牌的66批次產品均合格,整體合格率達到94.3%。

  北京市消費者協會早前發布了智能馬桶蓋消費趨勢調查報告,在最受歡迎的10個品牌中,中國品牌占了6個。同時,隨著智能馬桶整體質量的提升和國內品牌認知度的提高,智能馬桶在設計上也越來越受到國際認可。在2018德國紅點設計獎榜單上,新萬博體育,美的、九牧、智米、倍杰特等品牌的智能馬桶產品榜上有名;在美國IDEA工業設計大獎、日本好設計大獎榜單上,也陸續可見中國品牌的身影。

  然而,作為耐用消費品,智能馬桶使用期限長,售后服務問題在使用過程中逐漸暴露出來。騰訊家居發布的《智能馬桶消費趨勢白皮書》顯示,維修困難、售后成本太高讓部分智能馬桶頗受詬病,也成為部分消費者拒絕購買智能馬桶的一大重要原因。為了解決智能馬桶產品售后維修的服務痛點,完善智能馬桶的售后服務標準,2018年底,惠達衛浴在行業內率先提出智能馬桶“以換代修”的售后服務,新萬博體育推出“3年以換代修、免費換新,5年免費保修”政策,引起業界關注。2018年年初,由于智能馬桶被列入《浙江省“三包”商品目錄》,多數智能馬桶企業也將“三包”期延長至3年,部分企業延長至5年。如今,智能馬桶3-6年的保修期已成為行業共識。

  2018年9月,GB/T34549-2017《衛生潔具智能坐便器》國家標準正式實施,取代了GB/T23131-2008《電子坐便器》、JG/T285-2010《坐便潔身器》等舊標準,推動了全行業的發展。此外,《智能坐便器蓋板與底座配套尺寸》等協會及團體標準的發布,也推動生產企業將研發焦點延伸到其他細分層面。

  智能馬桶炙手可熱,國內企業迅猛發展,同時也帶動了整個衛浴行業的發展。《臺州市智能馬桶產業培育工作方案》數據顯示,到2023年該市智能馬桶年產量突破2000萬臺,全產業鏈總產值突破1000億元。

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